Everyone has been a victim of bad customer service at some point in their life and, unfortunately, a bad experience is usually more memorable than a great one. As the call center is often the first or only interaction a customer will have with a business, the experience delivered must be outstanding each and every time. There are many considerations to delivering an exceptional customer experience, from agent autonomy and training to use of advanced call center technologies to anticipate customer needs, detect nuanced agent issues and ensure optimal staffing.
To deliver the best service, metrics must continually be evaluated to find pain points and refine agent performance. Businesses that focus on this crucial front line to their customers benefit from repeat business, favorable online reviews, word of mouth referrals and high customer satisfaction scores.
Reducing Employee Turnover
Call centers are generally viewed as revolving doors, with turnover rates of between 30 and 45 percent versus 15% for all other industries. The work can be difficult, high-volume, high-stress, and lower-paying, so high turnover is understandable but also problematic. In addition to the expense of continually hiring and training new employees, a greater price is the degraded customer service that can result from an inexperienced, uninspired and disempowered workforce. Find out how to reduce call center turnover.
Employee Engagement for Better Customer Service
A Gallup poll*, has found that only about one-third of workers feel actively engaged at work. This lack of connection costs businesses billions of dollars per year in absenteeism, productivity losses and employee turnover. Many think that job satisfaction is about money, however new research shows that employee happiness and well-being is linked to autonomy in daily operations. This autonomy includes decision making, idea contribution, operating with limited supervision and determining responsibilities.
Speech Analytics for Improved Customer Experience
Speech analytics is becoming more widely utilized to make data actionable in real-time, to help companies improve services, reduce costs, and grow revenue in their call center and other business areas. In its earlier form, speech analytics was merely the conversion of audio files text to enable searches of specific words or phrases. Today it enables in-depth searches to detect tone and emotion expressed on a phone call as well as trends within a call, such as hold times, silent patches, or agents interrupting a caller. This data can be used for training to create a better customer experience. According to an Opus Research survey*, an overwhelming 72% of companies believe that speech analytics can lead to improved customer experience, 68% regard it as a cost saving mechanism, 52% respondents trust that speech analytics deployment can lead to revenue enhancement.
Accelerating Adoption of Advanced Call Center Technologies
Bringing advanced call center technologies and tools into the call center can increase productivity and efficiency, and improve agent performance, leading to improved customer service and experience. But adoption among employees can be a challenge. According to a study by MIT Sloan Management Review and Capgemini Consulting*, the vast majority of managers believe that “achieving digital transformation is critical” to their organizations. However, 63% said the pace of technological change in their workplaces is too slow. “Employees need to understand why [the new technology] is an improvement from what they had before,” says Didier Bonnet, coauthor of Leading Digital and Global Practice Leader at Capgemini Consulting. “The job of a manager is to help people cross the bridge — to get them comfortable with the technology, to get them using it, and to help them understand how it makes their lives better.”
Workforce Management for Peak Efficiency and Performance
Call center staffing, commonly referred to as Workforce Management, is one of the most critical functions of planning and managing a call center, as the most significant center costs are associated with personnel. Management of call center staffing requires striking the optimal balance between achieving service-levels and delivering great customer service. utilizing the fewest number of agent labor hours. Many companies use a combination of workforce management software and the application of historical data to forecasting models. According to the Call Center School*, the main steps to workforce management are:
- Gather and analyze data
- Forecast call workload
- Calculate staff requirements
- Create staff schedules
- Track and manage daily performance
Call Center Metrics that Directly Impact Customer Satisfaction
There are many measurable factors in a call center that have been proven to result in a very satisfied or dissatisfied customer. According to an article by TalkDesk*, many of these factors are related to expediting the amount of time customers spend on calls or waiting for service. They include first call resolution, percentage of calls blocked, average time in queue, average speed of answer and average handle time.
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