Intergenerational Communities Articles

There are three types of homeowners who are less likely to pursue energy efficiency measures: those who are unaware of the value of regular home maintenance and have an “if it isn’t broken, don’t fix it” mentality; those who are aware of the issue, but are low- to moderate-income households who can’t afford home maintenance or upgrades; and those who are newer to home ownership and have little experience with maintenance.

Co-ops should embrace video in a variety of ways – a short animated video can effectively relay a message or act as an explainer for services or frequently asked questions. Video can introduce board members to the broader membership or frequently seen front office faces. Taking it even further, augmented reality can demonstrate how assets, such as wind turbines, work.

The energy industry is transforming from the bottom up, and consumers expect personalized recommendations that echoes their experiences with companies such as Netflix and Amazon.