By 2025, Millennials will make up to 75 percent of the workforce, as the next largest generation, the Baby Boomers, retire in droves. This means their buying power will only increase in the next decade – Millennials are spending more than $65 billion each year and influencing up to $1 trillion.

An understanding of what is important to this group and their engagement preferences is crucial for utilities focused on maximizing and deepening their relationship with this rapidly growing customer segment.

 

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